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Waypoint

Waypoint shows B2B SaaS teams exactly where new customer accounts stall during onboarding — which step, which segment, how long it costs them — so customer success can intervene before a renewal is already lost.

11

discovery calls in

8

PRD sections out

4 / 11

epics / stories

52

story points planned

Everything below came out of this

One paragraph of idea, plus the raw notes from customer interviews.

Discovery calls: 11 CS and product leaders at Series A–C SaaS companies (40–400 staff).

  • "We know our 90-day retention. We have no idea which onboarding step killed the accounts we lost." — VP CS, HR tech, 180 staff
  • Every team tracked onboarding in a spreadsheet updated by hand; median staleness was 9 days.
  • Two teams had built dashboards in their BI tool; both were abandoned because nobody owned the definitions.
  • Common ask: "Tell me which accounts are stuck right now, not what happened last quarter."
  • Blocker raised by 4 of 11: security review. Anything that needs production database access takes 6+ weeks to approve.
  • Pricing signal: three said they'd pay £500–£1,500/month; one said it should be part of their CRM.

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